Emma is well known for being focussed on delivering exceptional client service and a high quality work product. Described by a client as “At the top of her game – she is my go-to for the right advice”, Emma is renowned for her quick, commercial response and her unwavering commitment to clients.

Emma’s practice incorporates high profile clients from the entertainment, travel, retail, software, energy, engineering, security, banking, media, telecoms, oil and sport industries amongst others.

Emma has extensive experience of brand selection, re-branding, portfolio management, domain name disputes, IP due diligence, enforcement and advisory work for clients. Much of her work involves disputes and she handles UKIPO cases up to the Appointed Person. She is also experienced in supporting clients and working as part of a legal team with solicitors and counsel in High Court proceedings. She has a significant background in running multiple national and international Trade Mark and domain name infringement cases and sizeable international brand management programmes.

From 1996 until 31 December 2020 Emma built up significant experience in handling EUIPO prosecution and disputes cases across a wide range of industries.

She is well used to running cases before foreign registries and courts using local trusted attorneys with whom she, and the firm, have long standing relationships. Emma has particular experience in conducting matters in the USA and in Asia, where she has helped the firm build a trade mark practice in India. Emma is chair of the firm’s India practice group. Our India practice comprises very well-known Indian and international brands and has grown significantly over the years. Emma frequently visits India and has close ties to other markets in Asia including Singapore, Hong Kong, Australia, Malaysia and Indonesia.

Emma has been deeply involved with INTA for a number of years and is a former chair of INTA’s influential Non-traditional Trade Marks Committee. She is a regular speaker at the American Bar Association (ABA) IPL Spring meetings (2016, 2017, 2018 and 2019); she spoke at  IPIC conference in Toronto Canada in October 2017, and she was invited to speak at APAA in Delhi in November 2018. She is regular traveller to North America and Asia.

Emma also undertakes pro bono work for various charities.


ABA: Vice Chair of the International Trademark Treaties and Law Committee of the American Bar Association Section of Intellectual Property Law, 2018-2021

INTA: 2018-2019 Famous and Well-Known Marks Committee. 2016-2017 Chair of The Non-traditional Trade Marks Committee; 2014-2015 Subcommittee Chair of European and Central Asian Non-traditional Trade Marks Committee, Member of European Global Advisory Council, Member of Organising Committee for INTA’s Indian Meeting 2015; 2013-2014 Member of European and Central Asian Non-traditional Trade Marks Committee


The Honourable Society of Lincoln’s Inn

Women in the City


Chartered Trade Mark Attorney

LLM, King’s College London

MA (Hons) Jurisprudence, University of Oxford












Practice areas

Brand selection

Brand strategy

Disputes and dispute resolution

Domain name disputes

Enforcement and advisory work

IP due diligence

Litigation support

Portfolio management


Salisbury Square House
8 Salisbury Square
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Recognised in the WIPF Powerful Women in Intellectual Property list, 2021

Listed in the Top 250 Women in IP, Managing Intellectual Property IP Stars, 2021

Recognised by Managing Intellectual Property, IP Stars, 2021

Emma Pitcher is heralded as “an outstanding attorney and colleague” by peers impressed with her trademarks work in the UK and Asia, including domain name disputes and portfolio management. Global Elite Thought Leader, Who's Who Legal, 2021

Nominated as a WIPR Influential Women in IP, World IP Review, 2021

Recognised in the WIPR Leaders List, 2021

'Emma Pitcher is “sparklingly talented”', WTR 1000 2021

Recognised as outstanding IP Practioner in the elite WIPR Leaders Guide 2021

Recognised as thought leader in the Trademark Attorneys & Agents chapter, Who's Who Legal Thought Leaders – Elite 2021

Emma Pitcher represents clients before registries with regard to trade mark prosecution and advises clients on portfolio management, licensing and domain name disputes. "Emma steers us through the process very nicely, sets a good example and is always trying to make things better - which she does." Chambers and Partners, 2020

Listed in the Top 250 Women in IP, Managing Intellectual Property IP Stars, 2020.

Recognised in the Thought Leaders Global Elite 2020, Who's Who Legal

Named in WIPR Leaders 2020, World IP Review of leading trade mark practitioners from around the world

Emma Pitcher is beyond excellent: “A delightful person, she is incredibly intelligent and pragmatic. She is also constantly available and always ready to jump on an emergency.”WTR 1000

Recognised as a Thought Leader for Trademark Attorneys and Agents, Who’s Who Legal Annual Awards, 2020

Recognised as WIPR leader, 2020

Partner Emma Pitcher named in Top 250 Women in IP list

Chambers and Partners 2020, Emma is a highly regarded trade mark specialist recommended for international brand portfolio management and domain name disputes. A source says: "She is pragmatic, commercial and a joy to work with."

Recommended in Managing Intellectual Property IP stars handbook, 2018/2019

The 'client-focused' Emma Pitcher is particularly good at handling trade mark and domain name infringement issues and has considerable experience in Indian IP law. Legal 500, 2019

Recommended in Who's Who legal: Thought Leaders - Global Elite 2019

Sources say: "She is bright, thoughtful and has tremendous energy." Chambers and Partners UK Guide, 2018

Leading Partner, Best IP Firms - Leaders League Magazine

“Wherever she is in the world, she is always available. Her thoroughness and eye for detail are so impressive”. WTR's 1000 Leading Trademark Professionals, 2018

Recommended in Managing Intellectual Property IP Stars Handbook, 2018/19

Global Elite Thought Leader, Who's Who Legal 2019

Emma Pitcher handles the full range of trade mark and domain name matters, from clearance through registration to enforcement actions and brand strategy. Sources say she is "everything you could want in a trusted adviser" Chambers and Partners, 2016 (Band 1, Patent and Trade Mark Attorneys, UK-wide)

Recognised as a Thought Leader for Trademark Attorneys and Agents by Who's Who Legal, 2019. "Emma Pitcher stands out as a top-tier trademark specialist who supports clients from a range of industries in matters such as brand management and navigating infringement proceedings".

Recognised by WWL independent research in the Trademark Attorneys & Agents chapter of the forthcoming edition WWL: Thought Leaders – Global Elite 2020

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A European award-winning patent and trade mark firm delivering world-class advice to enhance the commercial value of intellectual property rights globally.